Who's Paying For This?

Have you seen this add? So there has been a lot of media attention lately, because apparently these ads are paid for by you! Did you know? Only here's the thing, you aren't paying for it, I am. You see, while Dairy Management, who partnered with Domino's to promote cheese, does receive funding from the USDA, that money does not go to domestic marketing campaigns. The USDA does oversee how Dairy Management spends their money, and the money from the USDA goes toward promoting dairy products oversees. So don't fear, we dairy farmers are paying to promote our own products. Ironically, it's the government that decided that a certain amount be deducted from our paycheck to fund our own promotions. So go and eat cheese!